The most important part of SEO is backlink indexing

Facebook Ads Keyword Tool is a great way to research and find long-tail keywords that are frequently used by users. Those of you who are experienced technical SEOs know there's no way I could possibly cover how to run a forensic SEO audit here - that wouldn't fit into a article …

more ...




Natural language processing using blogs

Find keywords that are relevant to your products and your brand. The data everyone drools over and forks out their credit cards to have access to. Being clear about exactly who is going on your Holiday UK — to the members of your party, yourself, or your travel agent — narrows the …

more ...

Apply these secret techniques to help with keywords

Often, the best SEO strategy is to focus on long tail terms-search terms that are highly specific, relevant, and with strong buying intent. If you want to master SEO, you need to follow the latest trends and the algorithm updates that might affect your tactics. The main reason why you …

more ...


Less is always better when it comes to 301 redirects

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. There is …

more ...

Make sure you know exactly who you will target with your content

The struggle is real: it's difficult to avoid bias when reviewing the results of a campaign you've worked hard on. If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search results for a given term. With exercise …

more ...

Prioritise key messaging through offsite SEO

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text …

more ...


Losing Focus on onsite SEO

You'll discover that seocompany.com doesn't even rank on the first page. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider …

more ...

Which Search Engines use link exchange to determine indexing?

Most people won't share your article, even if they like it, unless it's incredibly easy to do so. Or you can include your site for a fee on comparison shopping engines like Bizrate.com to solicit reviews. I'm not a big fan of manufactured goods. I prefer simple things like …

more ...

What can you do about indexed pages right now?

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs …

more ...

All you wanted to know about long tail search but were afraid to ask

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you want to rank for a high-value, high-competition blockbuster phrase, don't worry about it. Just start writing high ranking content for lots of related topics. You first …

more ...



High-quality content more important than ever

Regardless of where it's hosted, you'll earn at least one strong link to the piece immediately, and you'll then earn the benefits of having two strong social media personalities sharing the piece in the future. There are a ton of factors that play into backlinks and how much their "vote …

more ...

Clarification about conversion rates

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. The cornerstone of a successful organic search campaign has always been technical SEO. Through their networks of car breakers and …

more ...


Learn to do conversion rates like a professsional

Fortunately, setting up 301 redirects is easy, and once they're in place, any traffic that would encounter your old URL will be automatically pointed to the new one. Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or …

more ...


Super-easy ways to learn everything about conversion rates

Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. This metric will inform you if your content …

more ...

Make the most of SEO by really understanding hits

Today, content is about so much more than blog posts. Like with links, local citations aren't necessarily a game of quantity, but having more citations in more diverse places can help you achieve more authority-as well as earning you more visibility on other outlets. A local park can be dramatically …

more ...

The tightening up of redirect chains

Thanks to the specification available within on page articles, you can attract attention from long tail results. It judges links based on their merits, or their usefulness to readers; if a link is found to be unnecessary, irrelevant, or otherwise useless, it could be considered a "bad" link. I'm not …

more ...


Reasons why you cannot learn scraping well

You'll also have to work in brand mentions, which are non-linked instances of your brand name on external sources. Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. You can do that by talking about current affairs, promoting local events …

more ...

Write a keyword-rich introduction about domain authority

This will let you keep a running tally of your competition Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. It's a way of telling search engine crawlers that you no longer wish to index the old page, but the new page should take its place. I …

more ...


Apply these secret techniques to assist with keyword density

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. In response, search engines will show the website to prospects through natural listings (listings that aren?t advertisements). We know that Google can tell when a link is relevant (such as determining …

more ...


I urge you to think about webmaster tools

They grow over time. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. So for all of that, if you can accomplish it, you've got …

more ...

Can ROI help improve my search engine placement?

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor's DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Make sure all …

more ...

Apply these secret techniques to help with googlebot crawlers

The goal is to gain as many visitors or traffic as possible. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Analytics play …

more ...

Who else wants to enjoy authority sites

When people conduct research, they want up-to-date, accurate information. That's why it's important to keep content updated. Recency is becoming an increasingly important ranking factor in Google's search algorithm and for good reason-your audiences don't want to waste time reading dated content. Domain authority is used to refer to the …

more ...

Understanding the rationale behind outbound links

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

more ...


Fresh ideas on how to improve your landing pages

The current leader in the search engine marketplace is, of course, Google. Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. The easier it is to read your content, the more likely it is …

more ...


This year will be the year of content

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. Put simply, copywriting is writing to persuade, convert, and sell. Many businesses assume that they don't need to worry about keyword research. They think they know what terms …

more ...