Find keywords that are relevant to your products and your brand. The data everyone drools over and forks out their credit cards to have access to. Being clear about exactly who is going on your Holiday UK — to the members of your party, yourself, or your travel agent — narrows the …

Often, the best SEO strategy is to focus on long tail terms-search terms that are highly specific, relevant, and with strong buying intent. If you want to master SEO, you need to follow the latest trends and the algorithm updates that might affect your tactics. The main reason why you …

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text …

Most people won't share your article, even if they like it, unless it's incredibly easy to do so. Or you can include your site for a fee on comparison shopping engines like Bizrate.com to solicit reviews. I'm not a big fan of manufactured goods. I prefer simple things like …

Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. This metric will inform you if your content …

This will let you keep a running tally of your competition Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. It's a way of telling search engine crawlers that you no longer wish to index the old page, but the new page should take its place. I …

They exist in the code of your site, and are visible to Google search crawlers, but aren't always visible to visitors (at least not in a straightforward way). These tools can provide information about duplicated content whether it is on your website or off-site. Therefore, not making the investment may …

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. But until the next-best-thing takes over and changes the name of the game, let's dive a little bit deeper into all of these core tactics that sculpt the …

The current leader in the search engine marketplace is, of course, Google. Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. The easier it is to read your content, the more likely it is …

It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make - host in haste and repent at leisure. While it's easy to find "experts" you may want to reach …

The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. Knowledge of an industry is very useful, but so is knowledge of platforms. How do you write a clickable title that will draw people to your site and keep them …