Marketing includes activities such as database marketing, direct response marketing, personal selling tactics, sponsorships, and public relations programs. The description meta tag should be a relevant and a descriptive sentence or two. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing …

In recent years, the ways marketing professionals approach ethnic marketing have changed. As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. But which factors are most …

Values frame attitudes and lead to the judgments that guide personal actions. The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. I'm …

This phase comprises two broad areas of work effort: internal and external optimizations. As a general rule, a high bounce rate reflects thin content. It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and recalled later during a purchase process …