You'll also have to work in brand mentions, which are non-linked instances of your brand name on external sources. Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. You can do that by talking about current affairs, promoting local events …

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. In response, search engines will show the website to prospects through natural listings (listings that aren?t advertisements). We know that Google can tell when a link is relevant (such as determining …

They grow over time. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. So for all of that, if you can accomplish it, you've got …

Marketing includes activities such as database marketing, direct response marketing, personal selling tactics, sponsorships, and public relations programs. The description meta tag should be a relevant and a descriptive sentence or two. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing …

In recent years, the ways marketing professionals approach ethnic marketing have changed. As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. But which factors are most …

Values frame attitudes and lead to the judgments that guide personal actions. The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. I'm …

This phase comprises two broad areas of work effort: internal and external optimizations. As a general rule, a high bounce rate reflects thin content. It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and recalled later during a purchase process …