When people conduct research, they want up-to-date, accurate information. That's why it's important to keep content updated. Recency is becoming an increasingly important ranking factor in Google's search algorithm and for good reason-your audiences don't want to waste time reading dated content. Domain authority is used to refer to the …

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Many firms set behavioral goals for advertising programs. Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the …

Comparative ads often capture the consumer's attention. Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. If your title is longer, it will run off and include three trailing dots when appearing in Google search results …