Less is always better when it comes to 301 redirects

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. There is …

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High-quality content more important than ever

Regardless of where it's hosted, you'll earn at least one strong link to the piece immediately, and you'll then earn the benefits of having two strong social media personalities sharing the piece in the future. There are a ton of factors that play into backlinks and how much their "vote …

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Clarification about conversion rates

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. The cornerstone of a successful organic search campaign has always been technical SEO. Through their networks of car breakers and …

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Make the most of SEO by really understanding hits

Today, content is about so much more than blog posts. Like with links, local citations aren't necessarily a game of quantity, but having more citations in more diverse places can help you achieve more authority-as well as earning you more visibility on other outlets. A local park can be dramatically …

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The tightening up of redirect chains

Thanks to the specification available within on page articles, you can attract attention from long tail results. It judges links based on their merits, or their usefulness to readers; if a link is found to be unnecessary, irrelevant, or otherwise useless, it could be considered a "bad" link. I'm not …

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Can ROI help improve my search engine placement?

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor's DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Make sure all …

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Apply these secret techniques to help with googlebot crawlers

The goal is to gain as many visitors or traffic as possible. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Analytics play …

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This year will be the year of content

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. Put simply, copywriting is writing to persuade, convert, and sell. Many businesses assume that they don't need to worry about keyword research. They think they know what terms …

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To get fast rankings, you need analytics

Search engines can quickly scan for pages that are likely to match a search query. When you notice what isn't good on your website, start improving (technical and textual). Once a company adopts SEO as part of its online strategy, everything becomes easier. I'm on the lookout for an incredible …

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Pay attention to hits

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Authority sites are websites that are known by the industry to offer 'quality' content - such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as 'safe' …

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The secret to finding world class tools for web 2.0

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll then have the option to make such links "no follows" so …

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