Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. There is …

Users are more interested in watching than reading. Think awards, testimonials, endorsements, and other trust factors. If you bought me a giraffe toilet roll holder then I would be happy. Ad Assessment for Schools must be adapted to every size screen also facilitates search engine optimization programs as well as …

The only bit of authorship that remains in standard non-logged in search results is a byline. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher's head and determining what does he wants to say. If you're buying a wedding shawl ensure its …

Regardless of where it's hosted, you'll earn at least one strong link to the piece immediately, and you'll then earn the benefits of having two strong social media personalities sharing the piece in the future. There are a ton of factors that play into backlinks and how much their "vote …

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. The cornerstone of a successful organic search campaign has always been technical SEO. Through their networks of car breakers and …

Today, content is about so much more than blog posts. Like with links, local citations aren't necessarily a game of quantity, but having more citations in more diverse places can help you achieve more authority-as well as earning you more visibility on other outlets. A local park can be dramatically …

Thanks to the specification available within on page articles, you can attract attention from long tail results. It judges links based on their merits, or their usefulness to readers; if a link is found to be unnecessary, irrelevant, or otherwise useless, it could be considered a "bad" link. I'm not …

Odds are, their "specialists" are busy posting hundreds of links to all kinds of sites, with little regard for the quality or relevance of the links. This was known as spamming. Does searching for SEO Agency make your eyes light up when you see the results? By Business Profile terms …

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor's DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Make sure all …

The goal is to gain as many visitors or traffic as possible. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Analytics play …

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. Put simply, copywriting is writing to persuade, convert, and sell. Many businesses assume that they don't need to worry about keyword research. They think they know what terms …

Search engines can quickly scan for pages that are likely to match a search query. When you notice what isn't good on your website, start improving (technical and textual). Once a company adopts SEO as part of its online strategy, everything becomes easier. I'm on the lookout for an incredible …

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Authority sites are websites that are known by the industry to offer 'quality' content - such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as 'safe' …

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll then have the option to make such links "no follows" so …