Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. Put simply, copywriting is writing to persuade, convert, and sell. Many businesses assume that they don't need to worry about keyword research. They think they know what terms …

Search engines can quickly scan for pages that are likely to match a search query. When you notice what isn't good on your website, start improving (technical and textual). Once a company adopts SEO as part of its online strategy, everything becomes easier. I'm on the lookout for an incredible …

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Authority sites are websites that are known by the industry to offer 'quality' content - such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as 'safe' …

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll then have the option to make such links "no follows" so …