How we improved our gateway sites in two days

In recent years, the ways marketing professionals approach ethnic marketing have changed. As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. But which factors are most …

more ...

To get fast rankings, you need analytics

Search engines can quickly scan for pages that are likely to match a search query. When you notice what isn't good on your website, start improving (technical and textual). Once a company adopts SEO as part of its online strategy, everything becomes easier. I'm on the lookout for an incredible …

more ...


Write a 1000+ words article about static pages

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

more ...

Great ideas about SEM to share with your colleagues

Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Two steps in themarketing plan consist of stating how to implement the plan and specifying methods toevaluate performance. Basic SEO can kick start …

more ...


Online marketing changes quickly when it comes to link bait

This phase comprises two broad areas of work effort: internal and external optimizations. As a general rule, a high bounce rate reflects thin content. It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and recalled later during a purchase process …

more ...

Pay attention to hits

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Authority sites are websites that are known by the industry to offer 'quality' content - such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as 'safe' …

more ...

The secret to finding world class tools for web 2.0

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll then have the option to make such links "no follows" so …

more ...


When your use of citations becomes obsessive

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Social acceptance comes from believing that other individuals including family and friends who purchased the same brand are likely to accept the choice. Some evergreen content lasts forever. As I walked …

more ...



The death of hits

The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. Knowledge of an industry is very useful, but so is knowledge of platforms. How do you write a clickable title that will draw people to your site and keep them …

more ...