Online marketing changes quickly when it comes to link bait

This phase comprises two broad areas of work effort: internal and external optimizations. As a general rule, a high bounce rate reflects thin content. It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and recalled later during a purchase process …

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Pay attention to hits

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Authority sites are websites that are known by the industry to offer 'quality' content - such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as 'safe' …

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The secret to finding world class tools for web 2.0

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll then have the option to make such links "no follows" so …

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When your use of citations becomes obsessive

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Social acceptance comes from believing that other individuals including family and friends who purchased the same brand are likely to accept the choice. Some evergreen content lasts forever. As I walked …

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The death of hits

The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. Knowledge of an industry is very useful, but so is knowledge of platforms. How do you write a clickable title that will draw people to your site and keep them …

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