Make sure you know exactly who you will target with your content

The struggle is real: it's difficult to avoid bias when reviewing the results of a campaign you've worked hard on. If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search results for a given term. With exercise …

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Super-easy ways to learn everything about conversion rates

Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. This metric will inform you if your content …

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