Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. There is …

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs …

They exist in the code of your site, and are visible to Google search crawlers, but aren't always visible to visitors (at least not in a straightforward way). These tools can provide information about duplicated content whether it is on your website or off-site. Therefore, not making the investment may …

In recent years, the ways marketing professionals approach ethnic marketing have changed. As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. But which factors are most …

Search engines can quickly scan for pages that are likely to match a search query. When you notice what isn't good on your website, start improving (technical and textual). Once a company adopts SEO as part of its online strategy, everything becomes easier. I'm on the lookout for an incredible …

Values frame attitudes and lead to the judgments that guide personal actions. The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. I'm …

This phase comprises two broad areas of work effort: internal and external optimizations. As a general rule, a high bounce rate reflects thin content. It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and recalled later during a purchase process …

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. A robot.txt file …

The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. Knowledge of an industry is very useful, but so is knowledge of platforms. How do you write a clickable title that will draw people to your site and keep them …