Marketing includes activities such as database marketing, direct response marketing, personal selling tactics, sponsorships, and public relations programs. The description meta tag should be a relevant and a descriptive sentence or two. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing …

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Authority sites are websites that are known by the industry to offer 'quality' content - such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as 'safe' …