Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. In response, search engines will show the website to prospects through natural listings (listings that aren?t advertisements). We know that Google can tell when a link is relevant (such as determining …

Marketing includes activities such as database marketing, direct response marketing, personal selling tactics, sponsorships, and public relations programs. The description meta tag should be a relevant and a descriptive sentence or two. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing …

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Authority sites are websites that are known by the industry to offer 'quality' content - such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as 'safe' …