Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you want to rank for a high-value, high-competition blockbuster phrase, don't worry about it. Just start writing high ranking content for lots of related topics. You first …

You'll also have to work in brand mentions, which are non-linked instances of your brand name on external sources. Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. You can do that by talking about current affairs, promoting local events …